For the most famous chocolate houses in the world, the origin of this product must be traceable and its commercialization must result in quality of life and benefits for its producers and population.
There are more and more chocolate houses in the world that only acquire cocoa with a history, whose traceability is fully verified, and free of slavery, that is, where the producer, his family and the population that makes life around that plantation benefit from the sowing of this fruit.
The French brand of fine chocolates Valrhona, which has a presence in Venezuela with its Criollo-type cocoa plantation in Sur del Lago, and with its partnership with the Cacao San José company, in its purchasing policies it only works with suppliers that make a mutual commitment to comply with labor rights , ethics, environmental protection, risk management and food safety.
“For Cacao San José, the quality of the product goes hand in hand with the purpose of having a positive social impact and the efforts to preserve the genetic variety of cacao in the family plantation. This commitment led us to form a long-term partnership with the company in 2016. Our desire to maintain the relationship is stronger than ever, despite the political and economic crisis that Venezuela is currently facing, "says Valrhona on the web portal of she.
The Belgian chocolate house works along the same lines Jeff deBurges, founded in 1986 by Belgian chocolatier Philippe Jambon.
“In our opinion, there can be no good chocolate without the pursuit of human and environmental equity. Respect for men, women and children. Respect for the earth and its perpetual cycles, for its prosperity, for us but also for future generations. That is why we decided to become cocoa farmers, ”says Jeff Burges on his web portal.
This Belgian chocolatier, whose first store opened in the Belgian city of Bruges, became a cocoa producer in 2017, acquiring its own plantation in Guayaquil, Ecuador, to ensure that "everything is done right, from the bean to the bar." ”.
While the French chocolate house Pierre Marcolini, to find the best cocoa beans, he travels thousands of kilometers and is personally involved in all the stages of making his creations, he only works with eight varieties due to his reputation, Chuao being one of them.
This variety is described by Marcolini as the first controlled denomination of origin and that of the most expensive and rarest grains.
“The specificity and uniqueness of Chuao come from its history as well as its traditions and its organoleptic qualities. The post-harvest procedures have been the same for 400 years, thanks to a transmission from generation to generation”, says Pierre Marcolini on his website.
In addition, he adds that he is committed to rehabilitating the true profession of the master chocolatier by valuing the "terroir" and the work of cocoa producers at a fair price.
In the case of the Italian chocolate house sleep, with a presence in Venezuela since 2002 with its own Guasare Creole plantation in Sur del Lago, since its foundation has fought to protect these precious varieties of cocoa, their natural habitat and the farmers who work on the plantations.
Domori directly selects the producers of its raw material and collaborates closely with them, establishing long-term relationships and mutual growth.
"It is important that the producer is satisfied and can sell his cocoa at satisfactory prices to establish a relationship of trust based on quality awareness," he says on his website.
Faced with these policies implemented by these renowned chocolatiers and many more, the link between the marketer of fine aroma cocoa of Japanese origin, Chuao Trading, what export exclusively the cocoa of Chuao, with the people of Chuao and the Chuao Peasant Company is more than commercial.
And it is that as part of the social responsibility with this community of the Aragüeña coast, Chuao Trading supports the inhabitants in the area of health, culture and training.
In the health area, the marketer stands out for donations of medicines and medical supplies, especially to treat diseases such as cancer and diabetes, for the Choroní and Chuao communities.
In cultural matters, it has an agreement with the Simón Bolívar Orchestra System, which allows them to impart training activities to the children of the Chuao and Choroní nucleus with the delivery of musical instruments.
And in training, they have a program aimed at their partners, the Chuao Peasant Company, with which they provide them with the tools and knowledge necessary for the accounting and administration of their company.