Your favorite chocolate, the first tablet with milk to be sold worldwide in a massive way, the Dairy Milk, will dress all this 2022 wrappers with images that mark the ten most important moments of Australia and Cadbury since it began operating its factory in the Australian state of Tasmania.
The British chocolate brand Cadbury will celebrate its centenary in Australia throughout 2022 with a new packaging design that will feature images of the most important moments in Australia and of this chocolate factory in that country, in a special edition dedicated to the first milk chocolate bar to be sold worldwide in a massive way, the Dairy Milk.
Below we show you and explain in chronological order the ten wrapper designs that reflect the ten most iconic moments of the Cadbury factory and of Australia that have occurred in that country for 100 years:
The first of the images of the packaging of this special edition of Dairy Milk it reflects the installation, in the twenties, of the Cadbury factory in Tasmania.
In 1922, British brothers, Richard and George Cadbury chose the Tasmanian farming town of Claremont as the site of Australia's first Cadbury chocolate factory for its cool climate and high-quality milk production.
The second of the images of the packaging of this special edition of Dairy Milk commemorates the opening of the Sydney Harbor Bridge in 1932.
This bridge, which connected Australians by linking two sides of the city of Sydney, became an iconic image of Sydney and of Australia itself.
The third of the images of the packaging of this special edition of Dairy Milk remember that in the XNUMXs, the Cadbury factory in Australia supplied chocolate and cocoa to the Australian armed forces during World War II.
The fourth of the images of the packaging of this special edition of Dairy Milk recalls the first Cadbury commercials on Australian television with the advent of broadcast television in 1956.
The fifth of the images of the packaging of this special edition of Dairy Milk remember that thanks to Australia's Parkes Observatory 650 million people saw Neil Armstrong walk on the moon on July 20, 1969.
The telescope transmitted the best quality live images of Apollo 11, bringing everyone on Earth and the Moon closer together.
The sixth of the images of the packaging of this special edition of Dairy Milk highlights the launch of cassettes in the 1970s, with which you could record music that was broadcast on the radio and listen to your favorite songs in the car.
The seventh of the images of the packaging of this special edition of Dairy Milk recalls that in 1983 the yacht Australia took home the America's Cup, ending the New York Yacht Club's 133-year reign over the waves, and prompting the Prime Minister to suggest that this was a day of national celebration worth It's worth missing a day of work.
The eighth of the images of the packaging of this special edition of Dairy Milk recall the historic victories of the Wallabies, narrowly beating England 12-6 in 1991 and again in 1999 beating France 35-12. Currently, Cadbury sponsors the Wallabies.
The ninth of the images of the packaging of this special edition of Dairy Milk reflects that in 2000 Cadbury was a sponsor of the Australian team at the 2000 Sydney Olympics.
In the same sports line, this brand highlights in the tenth of its packaging the support that Cadbury has given since 2010 women's sports teams such as the AFL Women's, or the national semi-professional Australian rules football league for players; to the NRL Women's, or Australia's national rugby league competition for female players; and the Commonwealth Bank Matildas.
In addition to the special edition centenary package designs, Cadbury announced that to mark 100 years, the shelves of Australia's leading retailers will be stocked with new products throughout 2022.
After its merger in 1922 with Fry and Sons, Cadbury decides to expand to other borders, choosing Australia as one of the company's largest export markets.
Tasmania was chosen for its cool climate, availability of high-quality dairy production and supply. The new headquarters building was inspired by the Cadbury facility in Bournville, England.
Still using the 60+ year old pure granite 'conching' machines, this factory was a major Tasmanian tourist attraction until 2015.
In addition, products made include all major Cadbury brand chocolate bars (including Cherry Ripe and Crunchie) and blocks (Dairy Milk, Marvelous Creations and Old Gold), as well as classic chocolate confections (such as Freddo Frog and Caramel).
According to data from Cadbury, 90% of Australian households prefer this brand of chocolate; while its production reaches 60.000 tons of chocolate each year, or more than 200 million blocks of chocolate, which is destined both for local consumption and for export.