This crunchy, chocolate-dipped cookie launched the Pride KiKat collection to celebrate individuality and self-expression.
With the motto “Take a break, celebrate who you are”, the famous KitKat chocolate biscuit bar brand released a special limited edition for this Gay Pride month that it called Pride KiKat or in its Spanish translation Orgullo Kikat.
This edition consists of two chocolate bars, one white and one dark, decorated with cheerful colors that identify this community.
Since February 2022, KitKat and Friends of Ruby, an American social support organization for young people in the 2SLGBTQIA+ community in Canada, have been working on the same vision of creating a world in which all lesbian, gay, bisexual, transgender, queer, intersex and asexual people feel validated, involved and empowered to lead healthier lives.
So this Pride month has been an opportunity for us, as a team, to create a limited edition bar to celebrate individuality and self-expression, which will be available at the KitKat Chocolatory store located in Yorkdale Shopping Centre, Toronto, Canada.
This famous chocolate candy has been the only one that has been added to the Pride month celebration so far.
KiKat, a Nestlé acquisition
KitKat is a milk chocolate biscuit created by the Rowntree Limited company in York, England, in 1935.
But after its purchase by the multinational Nestlé in 1988, as happened on that date with other companies in the world such as Savoy, is marketed under this brand in many countries around the world.
In Venezuela, this famous cookie made up of four bars and covered with a layer of milk chocolate can be purchased in different stores in the country.
Its traditional red packaging has been maintained over time.