The idea for the chocolate came from a Belgian pharmacy


This delicious chocolate filled with all the flavors you can imagine was first introduced in Brussels at the beginning of the XNUMXth century by a Belgian chocolatier, the grandson of a famous pharmacist from the mid-XNUMXth century who put chocolate on medicines so they would have better flavor. taste.

The idea of ​​the chocolate, that delicious chocolate filled with different flavors, emerged in an apothecary in one of the most exclusive areas of Brussels, the capital of Belgium, where its owner, the Swiss-born pharmacist Jean Neuhaus, added a thin layer of chocolate to the medicines that sold to make them taste better.

The Brussels apothecary is still the main headquarters of this chocolate house.

His grandson, Jean Neuhaus, who accompanied him for years in this daily task, and who discovered a taste for the art of chocolate, came up with the idea of ​​substituting the medicine for a delicious filling, from nuts to fine creams, thus achieving the chocolate in the year 1912.

The kitchen of the Neuhaus chocolate house from the beginning of the XNUMXth century.

This gastronomic invention was an immediate success, and in order to be able to transport them without breaking, a situation that happened regularly because they were sold in simple sheets of paper, Neuhaus's wife, Louisi Agostini, created, three years later, some elegant decorative boxes of gift to sell this sweet, giving the chocolate the status of luxury. The ballotin it became a symbolic part of the Belgian chocolate tradition.

One of the first boxes of chocolates made at Neuhaus Chocolate.

The Neuhaus chocolate house

More than 100 years after this sweet experiment that was developed in what was the Neuhaus family pharmacy, this chocolate shop continues to keep its doors open in the same place, in the Galerie de la Reine in Brussels, where they prepare the most exquisite chocolates and truffles that they market under the brand Neuhaus Chocolate.

On their Instagram account they are promoting boxes of chocolates to give away on Mother's Day

This chocolate house, whose cocoa comes from a cocoa farm in Guayaquil, Ecuador, where they have at their disposal some one hundred hectares of land with an average of 1.000.000 cocoa trees for the direct purchase of cocoa beans, received the title of the Belgian Court Order for the quality of its products.

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