Nutella replaced expensive post-war chocolate


The rise in the price of cocoa after the war in Europe created difficulties for many confectioners and chocolatiers to acquire.

The limited access to cocoa in Italy due to its high price, a consequence of the Second World War, was not an impediment for the chocolatier Pietro Ferrero, from the Italian district of Langhe in Piedmont, an area known for the production of hazelnuts, to keep the doors opened its Alba chocolate factory.

And it is that instead of continuing to create his traditional recipes, in which cocoa was the protagonist of them, he decides to innovate with a sweet paste made with hazelnuts, sugar and a little cocoa to spread on the bread, which he called El Giandujot, by a local carnival character, without thinking that this would be the background of one of the most famous sweets in the world, Nutella.

In 1951, five years later, the chocolate maker Ferrero improves the recipe and achieves a creamier and easier to spread paste that he called SuperCrema, but it is in 1964, Pietro's son, Michele, who improves the composition of this product with the intention of commercialize it in Europe, obtaining the flavor that is currently enjoyed, and changes the name to Nutella.

Nutella is made with seven ingredients: sugar, palm oil and 13% hazelnuts; 8,7% skimmed milk powder; 7,4% defatted cocoa, lecithin (soy) and vanilla.

In the sixties, Nutella turned out to be a success in France, where it is currently very famous as a filling in its popular and traditional crepes.

This brand of spreadable hazelnut and cocoa cream also appears in the Guinness Book. On May 29, 2005, 27.854 people in Gelserkirchen, Germany participated in the "Largest Continental Breakfast Ever" with Nutella.

Among other anecdotes, since 2007, World Nutella Day is celebrated every February 5 at the initiative of the Italian-American blogger Sara Rosso; On May 31, 2017, Nutella opened its first restaurant in chicago, where a wide menu of recipes is offered in which this spreadable cream is the protagonist; and in Venezuela, it is one of the most popular and sold imported sweets.

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