This company, which was acquired in 1988 by the Swiss transnational Nestlé, has always stood out for producing the best tablets, dragees and wafers and with pure Venezuelan-flavored chocolates.
Savoy, the most varied and best quality candy industry in the country, was 100% Venezuelan capital until its sale at the end of the eighties to the multinational Nestlé.
The Savoy chocolate bars, the Ping Pong, the Miramar, the Toronto, the Cocosette, the Samba, the Susy, the Cri Cri, among others still widely sold and famous sweets, were the creation of the Austrian brothers Rodolfo, Roberto and Fernando Beer, who arrived in the country at the beginning of the forties fleeing from the war in Europe.
With the help of John Miller, a Venezuelan who worked in the production of chocolate, and imported from Scotland specialized machinery for its production, they registered the company Savoy Candy Compañía Anónima.
The name Savoy is proposed by Miller, in honor of the London hotel where he stayed when he traveled to England, which he considered a symbol of excellence and quality; plus it was easy to pronounce in any language.
Regarding the first product they develop with the brand SavoyIs a bar of chocolate.
This first chocolate, which is made with the best cacao from Venezuela, it came in four flavors: milk, bitter, bittersweet and coffee. Then they launch two more, one with nuts and one with vanilla.
The Savoy factory was initially installed in the house of the Beer brothers; but later they rented a house that adjoined the fifth San Esteban, in the El Valle sector of Caracas, and as they grew, they began to acquire neighboring properties until they built a plant on that same land.
In 1959 they decide to move the plant to Boleíta, in Caracas, where it was operating for more than 30 years. Currently, Televen works in that place.
Pole Weitz joins Savoy
Ernst Weitz, who was an industrial confectioner and of Polish origin, emigrated to our country, also fleeing the war, to work in Maracaibo, Zulia state.
Weitz worked in Vienna, Austria with the Beer brothers, who owned the Casali liquor factory. And by chance to emigrate to the same country, he is called by them, at the end of the forties, to develop new products in the Savoy factory.
In 1949, with the help of Weitz, Savoy begins to manufacture four “dragee” type chocolates: Toronto, Boston, Ping-pong and Bolero.
The Cocosette and the Samba have a Venezuelan flavor
In 1956, the Savoy factory introduces the production of wafer-type cookies, which became so famous that we can still buy them in stores: the famous Susy, Cocosette and Samba.
The Susy is a wafer type cookie filled with chocolate flavored cream, the Cocosette is also another wafer type cookie with coconut flavored cream and the Samba is filled with peanut butter, strawberry, hazelnut (Carlton) or chocolate flavored cream and It is covered with a layer of milk chocolate.
This type of wafers also had a salty version called Paspalitos that was filled with cheese-flavored cream.
In 1970, Savoy launched the chocolate to drink and a chocolate bar with puffed rice, which by 1980 was known as Cri-Cri.
In the 1995s, it created a salty snacks subsidiary called Marlon or Savoy Snacks, which markets the Pepito, Frito Chic, Pepín and Tortys brands, but this disappears in XNUMX after the purchase of the Pepito brand by Jack's Snacks.
Nestle buys Savoy
In 1988 Savoy is acquired by the Swiss transnational Nestlé, and as a result of this purchase, its name changes to Nestlé Savoy, although it maintains the same slogan and products.
Two years later, the transnational makes a slight change in its logo. Although it leaves the typography of the word "Savoy", it replaces the crown with the word "Nestlé".
In 1991, on the occasion of Savoy's 50th anniversary, Nestlé Savoy launches a series of special edition chocolates that will serve as the basis for the development and launch of Carré, a chocolate with nuts.
In 1998, Nestlé moved the Savoy plant to Santa Cruz de Aragua, where it currently operates.
In 2007 it officially launched Carré, a premium type chocolate, and in 2011 it inaugurated the Choconut spreadable chocolate production line.
In that year, as part of the line specialized in desserts, Nestlé launches Savoy Desserts, which covers the production of chocolate bars intended for confectionery use.
The following year, for Savoy's 75th anniversary, Nestlé Savoy opens the doors of The Chocolate Museum.
In 2017, Nestlé launches Nescafé Hot Chocolate, which is sold in Nescafé machines.