Toblerone redesigns its casing to comply with Swiss standards


This chocolate brand must remove images of Switzerland's famous Matterhorn and the Swiss flag after moving its factory to Slovakia.

The image of Toblerone chocolates is undergoing a redesign process. The famous Matterhorn of Switzerland and the Swiss flag will no longer appear on its packaging after this company moved part of its production to Slovakia.

And it is that a Swiss law approved in 2017 establishes that the natural symbols and the cross of the country cannot be used in products that do not meet criteria of Swiss origin.

In addition, it requires that foods that claim to be made in Switzerland be produced with 80% Swiss raw materials.

According to the company that owns Toblerone chocolates, Mondelez international, the new wrapper will carry a streamlined, modernized mountain logo.


Toblerone is a chocolate bar with honey and almond nougat of Swiss origin, created in 1908 by Theodor Tobler.

Its unique recipe, the triangular shape of its bar and its logo made this chocolate a distinctive product.

The image of Switzerland's highest and most famous mountain, Mount Matterhorn, was first placed in 1970 on the two triangles at either end of the packaging.

The name of this brand is a mixture of the founder's last name and the Italian word for honey and almond nougat: Tobler + Torrone.

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